- Competitive differentiation through innovation.
- Secures incremental members that generate incremental revenue.
- Accelerates enrolment of premium-cabin passengers, thereby increasing FFP penetration within this profitable customer segment.
- Completes member recruitment and personalised card fulfilment within 180 seconds (eliminating paper costs associated with print, take-one dispenser re-stocking, data capture, data processing, lasering, embossing, enclosing, reply paid postage and outbound postage).
- 89% of Qatar Airways' premium-cabin passengers provide an e-mail address during kiosk enrolment thereby accelerating relationship building.
- 84% of Qatar Airways First and Business Class passengers rate the kiosk enrolment experience as "Excellent", 15% as "Good".
- Achieves a significantly higher activation rate than the industry average as premium-cabin passengers enrol in-lounge, enabling them to register their flight details before boarding. The FFP industry's average activation rate is 50%.
- Significantly improves data quality (versus paper) as enrolling members verify their details before submitting their electronic application.
- No suspense accounts and minimises enrolment retro-credits.
- Browser technology enables seamless re-purposing of website retention functionality to the kiosk, e.g. account management.
- Can generate ancillary revenue from in-lounge members, potentially enough to become self-financing.
